The AA and ride-hailing giant Uber have launched a three-year partnership which the firms said will enable 65,000 licensed private-hire drivers in 40 UK cities to access breakdown cover as well as the opportunity to book discounted services, maintenance and repairs in more than 1,000 garages through the AA’s SMR platform.
As well as providing access to service, repairs and maintenance, the AA said the Uber partnership is “completely digital” as drivers will make all requests for assistance through the Uber Driver app and this is part of a new Uber Pro loyalty programme, which recognises drivers for their commitment and high-quality service.
The AA said that SMR “will become an increasing area of focus for the AA” in the future, adding the SMR market plays a key role in addressing a driver’s planned and unplanned needs and “represents a significant opportunity for the AA to grow new revenue streams without incurring substantial capital expenditure.”
Simon Breakwell, AA chief executive officer, said: “The AA is putting Service and Innovation at the heart of what we do. This unique cutting-edge partnership combines those two elements. Our partnership with Uber goes beyond our core breakdown offering and into whole vehicle cover with a comprehensive service, maintenance and repair package for Uber partner drivers.”
He added: “We are making significant progress on our strategic plan and are building operational momentum across the AA, including our strategic partnership with Admiral as well as the launch of Smart Breakdown in Q4. The Uber partnership gives us more momentum.”