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BP has announced it is to invest 10 million euros (£8.6 million) into Mobility-as-a-Service company Whim as it “supports BP’s strategy of developing and providing mobility and transportation options in an increasingly smarter, digital world.”

Whim’s app allows customers to access and connect all available transport options in a city – from taxis, buses, bikes and rental cars, to ride-hailing services, shared e-scooters and e-bikes – on a single platform, and currently operates in the West Midlands.

ANALYSIS: On a Whim? The future of employee travel?

BP’s said its investment “will support expansion plans to roll out the app in additional cities across the globe, with immediate plans including Singapore and in the US” with the firm adding it will also “explore opportunities to integrate existing BP offers and technology into the platform.”

Company Car Today has approached BP to ask if there are plans to roll-out Whim to other UK towns and cities in the future.

WHIM - Mobility As A Service APP - Image 3

Roy Williamson, vice president of advanced mobility at BP, said: “Whim is super convenient. It offers users a single digital key that unlocks the full spectrum of city transport. It takes the hassle out of planning travel, taking on board users’ preferences and connecting and booking their ideal transport choices.  The MaaS Global team is at the forefront of a tech-enabled mobility evolution – from having to own a vehicle to being able to easily connect and use all available forms of transport. Our collaboration is a great example of BP’s vision for the future of transportation, mobility and integrated cities.”

Sampo Hietanen, CEO and founder of Whim’s parent company, MaaS Global, added: “The world of transportation is going through disruption that is technology-enabled but, fundamentally, demand-driven. To us, having BP on board as a strategic investor is a real asset. BP’s global reach, its long experience in serving customers and technical expertise will be invaluable as we continue to build the ecosystem required to offer a seamless mobility platform to our users.”