Company Car Today

The majority of corporate fleets are rethinking their company car policies to allow for greater deployment of plug-in vehicles in a move that’s increasing the appeal of the company car and luring back cash opt-out drivers, according to BMW.

Coffee with - Rob East - General Manager - BMW Group Corporate Sales - image 2“A large number of corporate customers – 75-80% – are assessing if their policy is fit for purpose and how they can get more electric vehicles onto their fleet,” said BMW fleet boss Rob East. “We’ve seen a significant shift in driver and customer behaviour, customers previously worried about moving to electric now feel more confident about taking a pure EV.”

“The company car is becoming more appealing, especially if drivers can take a PHEV or EV,” he continued, referring to a survey of BMW’s fleet customers in late 2020 that found 72% of its customers expect their fleet to grow as they attract cash-takers back into the company car scheme.

East said that BMW will have 25 fully electrified models including 13 full EVs by the end of 2023, including electric versions of the X1, 7-Series and 5-Series models.

Late this year, the new i4 and iX models join the range, following on from the iX3 that arrives in late July.

The i4 – an electric sibling to the 4-Series Gran Coupe – will cost from £51,905 for the 340hp i4 eDrive 40 model with a range of up to 367 miles, while the 544hp i40 M50 will cost £63,905 and come with an official range of 316 miles.

BMW iX 2021The iX, a five-seat large SUV of X5 dimensions, will cost from just under £70,000 for the iX xDrive40 Sport model, which has a 257-mile official range figure and 326hp, rising to just under £95,000 for the iX xDrive 50 M Sport, which has a 380-mile official range figure and 523hp electric motor.

Both new EV additions will commence deliveries close to the end of 2021.

Prior to that, the iX3 will arrive this summer, and fleet boss East said that the model is currently experiencing strong demand, and is top of BMW’s order charts.


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