Seat has facelifted its Ateca crossover, with an evolved look, and improved levels of safety, comfort and convenience, as well as a new Experience model designed to offer a “more robust and off-road character”.
New front and rear bumpers add an additional 18mm to the Ateca’s length, although the body remains unchanged, and the nose gets a new front grille, bumper and full LED headlamps.
The FR trim level gets a variety of sportier visual enhancements, and the Xperience trim level at the top of the range replaces the previous Xcellence model, offering black front and rear bumpers, body-coloured wheel arch surrounds and aluminium side mouldings and lower valance to distinguish it from the rest of the range.
On the inside, the infotainment system has been upgraded, and offered via either 8.3- or 9.2-inch touchscreens, depending on trim level. There is also a new voice recognition system designed to meet increased demand for vocal instructions as a result of increased home voice-activated devices. Wireless phone charging is standard across the range, and the Ateca gets four of the smaller USB-C charge points.
In addition, the Ateca is available across the range with the new Seat Connect app, eabling access to previous journey data, car location, door lock and unlock, and notifications if the vehicle exceeds a set speed.
The Ateca launched Seat’s three-pronged crossover and SUV assault, followed by the larger Tarraco and smaller Arona models that, between the three of them, accounted for 44% of the VW-owned brand’s sales in 2019.
“The Ateca has become one of the brands’ more successful vehicles, selling more than 300,000 units since its introduction in 2016,” said Carsten Isensee, SEAT President and Vice-president for Finance and IT. “The new SEAT Ateca 2020 is an evolution of the original product and it aims at continuing with its success by consolidating our position in one of the most important market segments.”