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American electric car maker Fisker has unveiled the first details of its new SUV ahead of its launch in a couple of years’ time.

The as-yet unnamed SUV is set to cost less than $40,000 (which currently translates at around £30,000) and is set to take on the Model Y from arch-rival Tesla.

Like Tesla, Fisker intends to only sell its vehicles directly to customers and like Tesla, the company will invite would-be owners to place a deposit ahead of production commencing.

A spokeswoman for the company told Company Car Today that international pricing will be shared once a driveable prototype is released, adding it is to launch in the first and globally afterwards.

Fisker EV

According to Fisker, the new model will come with a 300 mile range as standard thanks to a 80kWh battery pack, although the firm said more details will be released “closer to the vehicle’s launch.”

Fisker has also hinted that the new SUV is the first of a series of mass-market vehicles: “The company is actively engaged in the development of a larger line-up of affordable, luxurious and technologically advanced electric vehicles – with the SUV launching first,” it said.

“At an affordable price point, starting below $40,000, we’re delivering a desirable, luxuriously rugged and green vehicle – complete with unique new experiences and technologies – that’s accessible to people across the USA and the world,” claimed Herik Fisker, the company’s CEO and chairman. “While other manufacturers have introduced beautiful, high-performance electric cars with high price tags, the real race is about who can deliver a truly high-volume, affordable, yet desirable EV – produced through a unique, profitable business model. The future success of EVs relies on creating an emotional connection with the consumer – in addition to longer range and more practicality for the wider market.”