Automotive marketplace Auto Trader has acquired fleet data giant Kee Resources for an undisclosed sum.
Auto Trader said KeeResources “will continue to operate in the same way that it does today, in both its current office locations, but with the added benefit of having access to Auto Trader’s talent and resources.”
KeeResources’ vehicle taxonomy dataset for new and used cars has already been in use by Auto Trader with the company using it to power its marketplace.
Auto Trader CEO-designate, Nathan Coe, said:“KeeResources has been an integral supplier to Auto Trader, as its unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source. We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”
Denis Keenan, CEO of KeeResources Ltd, aded: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining its wider group is an exciting opportunity to take our business to the next level.”