Maserati has restructured its UK corporate sales team and appointed Howard Dalziel (pictured) to the role of national corporate sales manager.
Dalziel was previously the manufacturer’s corporate sales manager (south), while Laura Heathcote-Smith has joined the company to fill his former role, with experience in fleet management, sales and vehicle finance.
Louise Kelly remains corporate sales manager (north) and Alexandra Cooper customer contact executive.
Traditionally known for its high-performance and luxury models, Maserati began pursuing the UK fleet market in 2014, following the launch of a diesel version of the Ghibli, its first ever non-petrol model. Its inaugural SUV, the Levante, went on sale earlier this year.
The company claims to have seen a 23% increase in registrations so far in 2017, which it credits to the introduction of the aforementioned Levante SUV and the Ghibli saloon.
“With such a strong corporate offering it’s a great time to be in this role at Maserati,” said Dalziel.
“We will continue to focus our attention on the contract hire and leasing industry, the broker channels, corporate entities, data providers and of course our dealer network, with a view to securing a wider audience for Maserati’s affordably exclusive cars.”
The manufacturer also announced its hopes to increase fleet sales to the point where they account for half of all its sales.
“With our corporate sales team at full strength and a highly appealing model range, thanks to the newly announced updates for the MY18 Ghibli and the recent introduction of the Levante SUV, we aim to achieve 50% of all Maserati sales in the corporate sector,” said Peter Denton, region manager for Maserati North Europe.