A new survey commissioned by Mitsubishi has found that the majority of the 1000 of its drivers surveyed would consider a full electric vehicle for their next purchase, while 48% of the Outlander PHEV drivers in the research said range anxiety stopped them going for a full electric model with their current car.
Of the petrol or diesel drivers among the survey, which accounted for roughly half, only 9% considered a full electric model with their most recent purchase, while 23% looked at a plug-in hybrid model this time and 34% said they would next time, something Mitsubishi said underscores “the powerful transition appeal” of the technology.
“Plug-in hybrid vehicles not only have an immediate environmental impact, they help familiarise consumers with electric vehicles, providing the perfect segue to a pure electric future” said the brand, a point it claimed is backed up by 70% of Mitsubishi Outlander PHEV owners surveyed saying they would consider a fully electric vehicle for their next purchase, compared to 27% of ICE drivers.
“This latest research reinforces the fact that PHEVs are a gateway to an all-EV future,” said Rob Lindley, managing director of Mitsubishi Motors in the UK. ‘Consumers still harbour concerns about pure electric vehicle range, affordability and relying on the nascent nature of the charging infrastructure in the UK, all of which can be addressed by PHEVs while these issues are resolved over time. In the interim, PHEVs can help both the industry and government make an immediate impact on climate change and air quality, especially in urban areas, and speed up the acceptance of electrified vehicles”
The Outlander has been the UK’s top-selling plug-in hybrid for several years, and the SUV is sold in both passenger and light commercial vehicle form.
Mitsubishi’s Japanese headquarters recently announced it is to end development of cars for Europe, which means the brand will exit the UK markets place over the next 18 months.