Company Car Today

News round-up: Skoda adds petrol, Honda’s platinum programme, Jeep fleet model

Fleet demand fuels petrol Skoda additions

Skoda has added petrol engines to the company car-focused SE Tech trim levels of its Octavia and Superb models, with fleet boss Henry Williams citing customer demand for the fuel. Previously diesel-only, the Octavia is now available with a 1.0 TSI 115hp and 1.4 TSI 150hp engines, with a new 1.5 featuring cylinder deactivation technology launching late this month.

The Superb gets the 150hp 1.4 TSI unit.

 

Honda hits a century of fleet dealers

Honda has signed up its 100th dealer, Glyn Hopkin Honda in Essex, to the Platinum Programme the Japanese company launched to try and help increase its fleet penetration.

Honda Business Platinum Programme LogoThe scheme offers advanced training for dealer principles, sales mangers and sales advisors to ensure they better understand the requirements of company car customers, as well as setting out provision for 48-hour test drives.

“Fleet and corporate custom is pivotal to our success, so creating a programme that would allow us to enhance our engagement with them is paramount,” said Honda fleet sales operations manager Marc Samuel. “The fact that the majority of the dealer network has backed the incentive is extremely encouraging to see.”

 

Jeep set to do the business

The Jeep Compass is to launch with an model specifically for company car drivers when it launches in January.

The fleet market accounts for 50% of the crossover segment, and Jeep’s UK brand manager Andrew Tracey said the company aims to appeal to those buyers.

“It will be available across all channels but with a spec bias for fleet customers in terms of sat nav,” he said.

Jeep is also considering a retail-biased limited-edition launch version, but the business version will not be a limited-run model.

The name has not yet been confirmed, but the corporate edition is set to be available right from the launch.

Jeep is expected to confirm pricing and final details in quarter four of this year.