Renault is plotting a return to fleet form for its Megane model, having repositioned the lower-medium hatchback to improve its competitiveness in this hard-fought sector of the company car market.
“Megane is not something we’ve shouted about particularly over the past two or three years, and we have let that business go to other people; we’ve given it away frankly, when you look at where Megane was in the past,” Renault’s fleet and remarketing boss Mark Dickens (pictured) told Company Car Today. “It was expensive to build and expensive to bring to market. It is a fiercely competitive market, the C-segment, and we just weren’t able to compete.”
The brand has revised its entire model range under the EasyLife scheme, lowering prices, revising trim line-ups and adding equipment, moves that have led to residual value improvements.
“Megane is coming with EasyLife; the EasyLife range of engines, lower P11D, increase in residual value; for us that’s the platform to start to attack the C-segment hatchback market for Megane,” Dickens said. “It’s getting rave reviews from the people that drive it, we just don’t have enough on the road for people to appreciate the car.
“When we go into next year, our clear focus is on C-segment: Kadjar phase two and Megane, that’s our opportunity frankly,” he continued. “Not enough people know about Megane and all the work we’ve done with the EasyLife range. We just need a bit more share of voice on it, because we are where we are, we’re not the immediate brand people go to, and we want to try and get the message across to people that we’ve done a lot of work to benefit the fleet businesses out there.”
To help boost Megane, Renault is increasing the number of demonstrator vehicles it will run, and is launching a new three-day test drive for business users on the Megane, Kadjar and Koleos models. The brand will also place some of its demo fleet with the Pro+ business centre dealer network, in order to increase the turnaround speed of test drive requests.
For more on the Renault Megane: