Toyota launches online new car buying process
Toyota has added a new online retailing function to its website, enabling the selection a new car, colour, specification and powertrain, as well as incorporating financing and a trade-in.
The launch follows a pilot programme late last year, where it was possible to complete the buying process for the Aygo and Yaris models online.
Customers are not required to visit the retailer until their vehicle is ready for collection,
“The feedback about the experience from our pilot Aygo and Yaris customers, combined with the research undertaken alongside our network partners, made it clear that people hugely value the any-time accessibility of being able to conduct the whole car-buying process online, while knowing that a local retailer is available to answer detailed questions as and when required,” said Paula Cooper, director of Toyota GB’s customer insights division ConsumerOne.
BCA reports ‘early resilience’ in used car values
Auction giant BCA has reported what it described as “early resilience” in the used vehicle market, claiming that used car values and demand from professional buyers has steadily risen. The company introduced online-only sales on 25 March, initially only through its fixed-price BCA Buy Now platform, before introducing online auctions in early April, selling vehicles prepared before the lockdown. The company said that average weekly values rose over the two-month period since lockdown was imposed, and “strengthened noticeably” in May, with buyers increasingly focused on higher value, younger vehicles, according to the company.
“There has been a huge amount of customer interaction through our online channels, with activity growing daily and some Virtual Sales seeing buyer participation ahead of those seen in pre-lockdown conditions,” said BCA COO UK Remarketing Stuart Pearson. “We have seen demand grow steadily for stock, with acceleration through differing price points throughout the period. In the initial stages, buyers were very much focussed around lower value vehicles, however as more buyers enter the market, we’re seeing greater stability across all sectors.”
Entry engine added to new VW Golf line-up
A 110hp 1.0-litre petrol engine has been added to the line-up for the new Volkswagen Golf, giving the model a £23,300 entry point in Life specification, the base trim that is the only on the unit will be offered in.
The new engine is added to the two 1.5-litre petrols and the pair of 2.0-litre diesels the car launched when sales opened in February, and offers figures of from 121g/km and 53.3mpg.
“The Golf is one of the UK’s most popular cars, both for new- and used-car customers,” said Dale Piper, Golf Product Manager at Volkswagen UK. “One of the many reasons for its success is the way it offers compelling value for money, and this entry-point to the Golf 8 range is a great example.”