Seat has broken into the top 10 true fleet car manufacturers bracket for the first time, the brand has announced.
According to Seat, it recorded year-on-year fleet and true fleet sales growth of 14% and 42% respectively, despite the overall car market shrinking in the last 12 months.
Seat said the growth has come following a raft of new products being launched, including the new Ibiza supermini and Arona crossover.
Last month, the Spanish brand achieved seventh place for the month, enabling it to qualify for a top-10 year-to-date slot.
The brand claimed it has achieved this growth despite cutting back on the number of vehicles it offers to daily rental companies in a bid to achieve industry-leading residual values in the future.
“These latest results show that last year was no flash in the pan – Seat has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark,” said Peter McDonald, head of business sales at Seat UK. “Our fleet offering has emerged as one of the most competitive on the market, with programmes including the four-day test drive scheme resonating well with fleet decision-makers, and the results of that are there for all to see.”
Earlier this year, Seat confirmed its forthcoming large SUV will be named Tarraco following a public vote.
Tarraco – which is a historic name for the city of Tarragona – received 35.5% of the votes, followed by Avila (28.7%), Aranda (26.9%) and Alboran (8.8%).
The Tarraco will be revealed in full later this year. Its launch is part of a so-called product offensive from Seat, which has recently launched both the Ateca and Arona crossovers.
It will share its platform with the Skoda Kodiaq, which was launched last year.
The Tarraco will be able to seat seven people and will rival the likes of the Nissan X-Trail and Honda CR-V.