Seat UK is recruiting for a new head of fleet after Peter McDonald resigned from the role.

McDonald joined Volkswagen Group UK in 2002 and became head of fleet and business sales at Seat UK in December 2013, with the company becoming a regular top 10 OEM in the true fleet market. Last year achieved its best ever year with 18,825 registrations – an increase of 27% than in the previous year.

McDonald introduced a four-day test drive for fleet customers, while he also implemented an ‘Easy’ initiative which simplified the range and options available to fleet customers.

Peter McDonald, Seat head of fleet, 2018

The job advert states that McDonald’s replacement will report to the firm’s brand director and will be required to “develop and implement a strategy to deliver the fleet sales volume, mix and market share” and that the candidate will “develop relationships with key customers directly and via contract hire and leasing.”

The advert adds: “It’s your role to ensure we are achieving our targets and pushing for constant improvement in a vastly-changing environment, particularly when it comes to the premium Cupra brand and the incoming impact of electrification.”